TIKTOK SEBAGAI RUANG ADVOKASI EMOSIONAL: STUDI NETNOGRAFI TERHADAP KETIMPANGAN GENDER DALAM RUMAH TANGGA
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Aug 12, 2025
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TikTok, Ketimpangan gender, Netnografi, Advokasi emosional
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Abstract
Perubahan dinamika rumah tangga di era digital mengalami akselerasi pesat, terutama melalui media sosial seperti TikTok. Artikel ini bertujuan menganalisis TikTok sebagai ruang advokasi emosional perempuan terhadap ketimpangan gender dalam pernikahan. Menggunakan pendekatan netnografi, data dikumpulkan melalui observasi non-partisipatif terhadap konten dan komentar video bertema keluarga. Temuan menunjukkan bahwa TikTok tidak sekadar menjadi platform hiburan, tetapi menjadi media ekspresi ketimpangan peran gender dan negosiasi emosi publik. Komentar-komentar netizen, terutama perempuan, mengungkap rasa kecewa, kelelahan emosional, serta kebutuhan akan pengakuan atas kerja domestik dan pengasuhan. Fenomena ini merepresentasikan pergeseran relasi kuasa dalam rumah tangga, dari nilai patriarkal menuju kesetaraan emosional. TikTok berperan sebagai katalis perubahan nilai dan ruang solidaritas emosional digital. Kajian ini berkontribusi pada pengembangan perspektif sosiologi gender dan komunikasi digital serta relevan bagi perumusan kebijakan keluarga di era media baru.
Article Details
How to Cite
Ridlwan, M., & Fitriana, E. (2025). TIKTOK SEBAGAI RUANG ADVOKASI EMOSIONAL: STUDI NETNOGRAFI TERHADAP KETIMPANGAN GENDER DALAM RUMAH TANGGA. JURNAL SOCIOPOLITICO, 7(2), 105-113. https://doi.org/10.54683/sociopolitico.v7i2.192
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Baym, N. K. (2015a). Personal connections in the digital age. John Wiley & Sons.
Baym, N. K. (2015b). Personal connections in the digital age. John Wiley & Sons.
Bekkaye, M. (2022). Gender Trouble: Feminism and the Subversion of Identity. Omran, 11(41), 175–183.
Brown, R. (2025). Is Sharing Always Caring: Critical Discourse Analysis on the Parasociality of Family Influencing Content on TikTok.
Cesarano, F. (2024). Patriarchal Bargains and Responsibility for Structural Injustice.
Cho, Y. (2019). Sarah Banet-Weiser, Empowered: Popular Feminism and Popular Misogyny. International Journal of Communication, 13, 3.
Daenara, A., & Bisma, R. (2023). Array: Faktor-Faktor yang Mempengaruhi Monetisasi di Tiktok: Studi Kasus Pengguna Tiktok di Indonesia. Journal of Emerging Information System and Business Intelligence (JEISBI), 4(2), 181–191.
Dobson, A. S., Carah, N., & Robards, B. (2018). Digital intimate publics and social media: Towards theorising public lives on private platforms. In Digital intimate publics and social media (pp. 3–27). Springer.
Ehrlich, R. (1984). The managed heart: Commercialization of human feeling.
Fraser, N. (2014). Rethinking the public sphere: A contribution to the critique of actually existing democracy1. In Between borders (pp. 74–98). Routledge.
Fuchs, C. (2021). Social media: A critical introduction.
Giddens, A. (2013). The transformation of intimacy: Sexuality, love and eroticism in modern societies. John Wiley & Sons.
Gillespie, T. (2018). Custodians of the Internet: Platforms, content moderation, and the hidden decisions that shape social media. Yale University Press.
Guio, A.-C., & Van den Bosch, K. (2020). Deprivation of women and men living in a couple: Sharing or unequal division? Review of Income and Wealth, 66(4), 958–984.
Hall, S., Evans, J., & Nixon, S. (2024). Representation: Cultural representations and signifying practices.
Iqbal, M. (2020). Psikologi pernikahan: Menyelami rahasia pernikahan. Gema Insani.
Jacobsen, M. H., & Petersen, A. (2017). Arlie R. Hochschild: –Interactions, Emotions and Commercialized Intimacy. In The Interactionist Imagination: Studying Meaning, Situation and Micro-Social Order (pp. 375–407). Springer.
Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: Creating value and meaning in a networked culture. In Spreadable media. New York University Press.
Kanai, A., & Gill, R. (2020). Woke? Affect, neoliberalism, marginalised identities and consumer culture. New Formations, 102(102), 10–27.
Kandiyoti, D. (2005). Rethinking bargaining with patriarchy. Feminist Vision of Development: Gender, Analysis and Policy, 135–154.
Khang, H., & Sari, W. P. (2025). Analisis Regresi Iklan Media Sosial TikTok pada Perilaku Konsumen Produk Kosmetik di Indonesia. Prologia, 9(1), 111–120.
Mahetaji, K. (2022). The platformization of TikTok: Examining TikTok’s boundary resources.
Maragh-Lloyd, R. (2020). # HashtagActivism: Networks of Race and Gender Justice. Communication Research Trends, 39(3), 38–40.
Millett, K. (2016). Sexual politics. Columbia University Press.
Nikunen, K. (2018). From irony to solidarity: Affective practice and social media activism. Studies of Transition States and Societies, 10(2), 10–21.
Oakley, A. (2018). The sociology of housework. Policy Press.
Papacharissi, Z. (2015). Affective publics: Sentiment, technology, and politics. Oxford University Press.
Russell Hochschild, A. (2012). The managed heart: Commercialization of human feeling.
Sangadji, F. A. P., Fitri, A. C. S., Hidayat, R., & Ikaningtyas, M. (2024). Peran media sosial TikTok sebagai platform untuk pengembangan bisnis di era digital. KARYA: Jurnal Pengabdian Kepada Masyarakat, 4(1), 143–149.
Sunstein, C. R. (2001). Echo chambers: Bush v. Gore, impeachment, and beyond. Princeton University Press Princeton, NJ.
Wahyudi, R., & Nugroho, H. (2022). Mengaburnya ruang publik dan ruang privat dalam praktik konsumsi media baru. Jurnal Komunikasi, 16(2), 101–112.
Walby, S. (2011). The future of feminism.
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